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November 29, 2006
Cyber Monday --- RIP???
I have the feeling that Cyber Monday is no more. Cyber Monday is the first Monday after Thanksgiving and is supposed to have the highest Internet retail sales of the year. That may have been true when most people had dial-up at home and fast connections at work. In those days, it was worth waiting to Monday to order online. Last year, however, Amazon.com reported their biggest day on December 14. A date that suggests that customers waited as long as they could to shop and still receive the shipment by Christmas. On the other hand, the Nov 27 Seattle Times reported (p. C1) the following projections:
| $32 billion | will be spent online this holiday season |
| $6.35 billion | was spent between Nov 1 and Nov 19, a 23 percent jump |
| $457.4 billion | will be spent on all holiday sales, 5 percent increase over 2005 |
| 114 million | users will shop online, a 6 percent increase over 2005 |
| 73.4 | percent of consumers who said they shopped online last holiday season |
| 34.9 | percent of consumers who planned to start shopping by Halloween |
| 79 | percent of online merchants that offered some form of free shipping last year |
Start seeing holiday ads before Halloween??? Hmpf. And don't pay for shipping!!!
Posted by DavidK at November 29, 2006 06:11 PM | Permalink