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January 09, 2006
Wall Street Journal Integrating Web and Print
One of the more interesting stories in 2005 was the continued battle / transformation of the print news media. Beleaguered newspapers are losing their readership (and advertising dollars) to the Web. Today's Wall Street Journal shows a new iteration in this evolution. The print version of the Journal has three special reports: Health Care; Guns, Butter, and Retired Boomers; and Corporate Social Responsibility (in section R). The discussion that led to that report, however, began online. According to the Journal
"... we wanted the debates to begin online, move to today's print version, where we are running excerpts, and then head back online." (January 9, 2006, p. R2)
You can find the online discussion here.
It appears the Journal sees itself as a news organization that materializes itself in different ways -- online, in print, and ???? What's next? Is the Journal is getting stronger each day, while the New York Times becomes a shadow of its former self? Local newspapers will have to become, well, more local. Assuming Craig's List doesn't take their market.
Interesting, interesting ...
Posted by DavidK at January 9, 2006 05:53 AM | Permalink