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November 03, 2005
Truly Viral Marketing
Not only are the products different, look at the viral marketing. Google hasn't even finished Google Base, they haven't even announced what it is. The site isn't even stable. But I'm writing about it and you're reading about it. The buzz is underway.
Where's their marketing program? The big, expensive events, the major roll outs? The 17-city corporate theater announcements like we're about to see for SQL Server 2005? It's all viral ...
Very interesting and if I made my money producing collateral material for product launches, I'd be worried.
What is this new world the Web has spawned?
Posted by DavidK at November 3, 2005 06:52 AM | Permalink